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The Book of Five Rings by Miyamoto Musashi (HTML) (92KB)
Written in 1645, Miyamoto's classic depicts the internal and external conflicts of Japan's Samurai Warrior. This work has often been looked upon as a business guide to strategy, yet most attempts to relate today's honorless business environment with that of Japan's Samurai Warriors will always be in vain.
The Samurai's life was a constant pursuit of honor, which they only attained in death.
The Cluetrain Manifesto (27KB)
95 Theses for surviving in the Internet economy. "A powerful global conversation has begun" between companies and their customers via the Internet. Companies who get it (and can work the web) will succeed. Required reading.
